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Michele Beaulieu

Director of Giving

Michele has spent her entire career in Media.  She is currently the Canadian Media Manager for Subway.  In her role, she is responsible for managing the SFAFT (Subway Franchisee Advertising Fund Trust) media expenditures with partner agencies.

Prior to this, Michele was on the executive team at media agencies Mindshare and Starcom, leading client teams and developing strategies to effectively communicate with clients’ target consumers.  She thoroughly understands the planning and buying fundamentals of all media and their role within the communications plan.

In 2015, Michele taught Marketing for Advertising and Print/OOH Planning & Buying at Mohawk College as part of their Business program.

Michele has been on the Ad Club Board of Directors since 2011.  She started as the Magazine Day Co-Chair in 2011, then held the role of Newspaper Day Co-Chair in 2013, and most recently the Director of Giving.