Boris Cho is a marketing strategist from Toronto, Ontario – and has assumed leadership roles with organizations across multiple industries; with a specialization in client strategy, brand marketing, and strategic partnerships. Boris values hard work, and the opportunity to pioneer meaningful change.
Boris is a Senior Director of Strategy at Midas Exchange – a WPP company powered by GroupM. In addition, Boris is a proud member and Media Chair of the National Advertising Benevolent Society (nabs-bec) Board of Directors, and a founding member and current Co-Chair of the Ad Club of Toronto Student Engagement Committee. Boris was also selected as a jury member of the 2020 Effie Awards.