Ad Club’s Digital Day took place on April 27 at the St. Lawrence Centre in downtown Toronto. Hundreds of eager attendees filled the space to reconnect, mingle with vendors, and hear from industry experts on…
Tag: digital
Every July, the advertising industry is awoken by the sounds of balls being smashed and avid and amateur golfers converge on two courses capable of handling the circus that is the Ad Club of Toronto’s…
If you are in the Digital Advertising industry you are probably aware that this past July Google announced the deadline for the deprecation of third-party cookies has been postponed to the second half of 2024….
When I first set out to write this article, it clearly focused on what we thought was the impending sale of Twitter to Elon Musk and what kind of implications such a shift in ownership…
Sinch, the Evolution of Chatbots The terms that surround the concept of interactive dialogue with customers are evolving. The history of this kind of customer engagement started with the concept of a “bot,” but has…
Canadian TV streaming is accelerating and the pandemic has only increased this growth, according to Roku’s 2021 The State of Canadian Streaming Study. The annual report examining Canadian TV streaming behaviour and trends found 46…
Advertising spend by national Canadian brands on digital has increased from 44% to 57%, while advertising spend on television has decreased from 40% to 33% in Canada… has the digital pendulum swung too far? For…
Although we were unable to host Digital Day in person. The committee and AdClub felt strongly about recognizing a member of the industry, their unwavering contribution, mentorship, and strong leadership. Please join the AdClub and…