As President of the AdClub of Toronto Andrew Lionis was responsible for driving organizational strategies and setting the strategic direction for the association. Overall revenue and profitability management were a key priority, with a focus on innovation, top-line growth and bottom line efficiencies for sustainability and brand/association health.
Andrew was a brand champion and partnership lead, from an industry, membership and charitable lens. He provided mentorship and leadership to the board and Vice President, as well internal & external governance and policy creation & management.
Andrew is a Strategic Marketing Exec, Innovator, and Leader, currently the business lead for Wysdom.AI – a Canadian-based AI company. He joined Wysdom after a successful post as the Brand Lead in Canada for TubeMogul, through Acquisition by Adobe Ad Cloud.
AdClub of Toronto Highlights: 2000%+ increase in overall profit; x3 new board roles to help drive revenue & growth; x6 events set records in attendance & revenue; x8 new partnerships; 200%+ increase in charitable giving.
Ad Club Tenure:
2013-2015: Digital Director
2015-2016: Vice President