With over 20 years experience in both traditional and digital media, Tracy has worked in client-direct, agency, publisher, and now tech business development roles.  Tracy has been a part of the Ad Club for more than 10 years now and is active in several areas of the Canadian Advertising ecosystem.  She sits on the IAB Big Data Committee and is a guest lecturer at Western University’s New Media program. Tracy’s beautiful family includes husband Doug, son Matthew, daughters Allison, Elle and Brooke along with their 2 year old Labradoodle Mr. Stubbs. In addition to being a rookie tri-athlete, she enjoys karaoke, golf and skiing.