Sydney Kirkland is a marketing and media strategist with a proven track record of driving growth for brands at the intersection of creativity, culture, and data. As SVP of Media Planning at Spark Foundry, she leads strategies for some of Canada’s most recognized brands, blending innovation, audience insight, and precision planning to deliver measurable impact. Known for her ability to translate complex marketing ecosystems into clear, actionable strategies, Sydney has built a career on helping organizations navigate change while unlocking new opportunities for connection and growth.
Her leadership extends beyond the boardroom. Sydney is a founding force behind Superclub, a curated community that brings together leaders, creators, and innovators to connect, collaborate, and grow through thoughtfully designed events and conversations. Her contributions to the industry have been widely recognized: she is a recipient of The Peak’s Emerging Leaders Award, named to Strategy Magazine’s New Establishment List, and honored as one of Glory Media’s 30×30. Whether in her professional role or through her community-building work, Sydney is driven by a belief in the power of relationships, storytelling, and bold ideas to shape what’s next.