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Wednesday, May 14th, 2025

PRESENTED BY

The Trade Desk Presents AD Club’s Digital (To)Day 2025: Where advertising fundamentals meet cutting-edge digital innovation to ensure results for TODAY! This conference is not about what may come in the future—it’s about how to harness today’s digital advancements to solve immediate challenges and elevate your advertising efforts. In today’s fast-paced marketing landscape, the need to deliver tangible results has never been greater. This action-forward event is guaranteed to equip attendees with practical strategies and tools. Designed for marketers, advertisers, creatives, and publishers, this jam packed day will bring together industry leaders to discuss time-tested advertising fundamentals and the latest digital innovations being used today.

Details:

Date: Wednesday May 14, 2025

Agenda:

9:00 – Morning Networking & Light Breakfast
10:00 – Morning Programming In The Theatre Begins
- Morning Keynote By Futurist Iain Montgomery: Much futurism has become theatre for corporate audiences, fascinating and fantastical, but just far away enough that means limited action is required in the here and now.
- Panel Discussion: Marketing in the Moment: How Content Curation Shapes Digital Presence & Consumer Trust.
12:00- Lunch & Networking
1:00- Afternoon Programming In The Theatre Begins
- Afternoon Keynote By Strategist Uchechi Ezurike-Bosse: Breaking Mental Barriers for Immediate Impact. In today’s fast-moving digital landscape, success isn’t just about having the right tools—it’s about having the right mindset.
- Panel Discussion: The Models for Today: Redefining Client-Agency Partnerships
- Panel Discussion: The Digital Journey & The Resurgence of the IRL Experience
4:30– Cocktails & Networking

Location: St. Lawrence Centre for the Arts 27 Front St E, Toronto, ON M5E 1B4

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Thursday, July 17th, 2025

PRESENTED BY

Join us for the ultimate summer golf event at Lionhead Golf & Country Club, featuring two of Ontario’s toughest courses. Whether you’re a seasoned pro or a first-timer, Golf Day is all about fun, community, and enjoying the outdoors. With live music, amazing food and drinks, exciting giveaways, and contests, there’s something for everyone. Don’t wait—this event sells out fast!

Agenda:

8:00 am: Registration and Range Open
8:30 am: Breakfast Served
9:45 am: Call to Carts
10:00 am: Shotgun Start
3:30 pm: Après Golf Reception
4:30 pm: Putting Contest
6:00 pm: Dinner & Prizing

Ad Club’s OOH Day 2024 brought together planners, marketers, and vendors for a day that celebrated the best of all that is OOH. The annual SHOWDOWN component showcased campaigns that were not only creative but whose strategic media placement led to wins in their respective categories. OOH Day also recognized our annual Merit award winner, recognizing an individual who has made a lasting impact on the industry throughout their career. The 2024 recipient is Michele Erskine, (CEO of OUTEDGE) VP OOH, Astral

“This year’s Ad Club OOH Day was a glittering showcase of the very best, brightest, and most beautiful ad campaigns that our medium brings to brands. Given that the event was the largest OOH Day in AdClub’s 50+ year existence, that historic level of attendance means that every sponsor and every attendee contributed record-setting funds through the AdClub to NABS and to our student scholarship program. Out-Of-Home Day drove both donation levels out of the park”, stated Amanda Newell, President of the Ad Club.

Photo below: Michele Erskine, VP Out Of Home, Astral & Steve Bansavatar, Director, National Sales – Bell Media

Ad Club OOH Day 2024
Featuring the Annual "SHOWDOWN"

Ad Club OOH Day 2024 Featuring the Annual “SHOWDOWN”

Our competition of Out Of Home campaigns returns!
This year’s event takes place at The Carlu (444 Yonge St, #7, Toronto, ON, M5B2H4) on November 4th 2024, from 10:30AM to 5:00PM.

Join us as we celebrate those who work behind the scenes to bring great campaigns to life. Planners and Marketers understand that great OOH is the merger of great creative and strategic placement, OOH Day celebrates them.
Agencies, vendors and clients will enter their best campaigns to compete for awards across multiple categories … and the coveted SHOWDOWN Grand Prize!

The categories of competitive entries will be judged in advance by a panel of industry leaders. Top entries in each of the categories will be presented, and the winner of each will be announced on stage. Once each category winner is determined, the Grand Prize winner of THE SHOWDOWN is crowned!

For Sponsorship, Table, or Event inquiries, please email: Leith Mason

Event Schedule:
. 10:30AM – Registration Opens
. 11:30AM – Seating
. 12:00 – Lunch Served
. 3:00PM – Post Event Cocktails
. 5:00PM – Doors Close

2024 AdClub OOH Showdown Submission Categories + Details

Campaign Submission information required:

Campaign name
Client
Agency
Media Buyer/Planner (there may be two for this eg: Planning & Buying Agency persons can be cited)
Sales Rep
Dates of Campaign
Assets included
Story/objective of campaign
Results
1 day takeover impressions (if applicable)
Photos/videos – limit videos to 45 secs and photos to 10mb each.
High resolution logo
Client approval to be submitted as an entry
Short summary of campaign – 100 words max
Category being submitted

Click Here – 2024 OOH Day Submission Form

Categories for 2024 * All campaigns must have executed in Canada

Large Format Digital Billboard (excluding 3D, Forced Perspective, Anamorphic):

Digital static, full-motion video displays of size 10′ x 10′ or larger (outdoor or indoor).

Large Format Digital Billboard 3D/Forced Perspective/Anamorphic:

Digital displays of size 10′ x 10′ or larger (outdoor or indoor).

Large Format Static Billboard:

Static printed or painted advertising displays of size 10′ x 10′ or larger (outdoor or indoor). Includes horizontal and vertical posters, bulletins and wall mural ads. Includes horizontal and vertical posters, bulletins, and wall mural ads.

Indoor Place-Based OOH:

Static or digital advertising that is INDOOR only, any size. May include Mall, Restobar, Salons, or other indoor advertising concepts. Includes any sizes or formats.

Transit/Transportation:

all advertising within or on transit vehicles, taxis, trucks, cars, dedicated advertising vehicles, pedicabs, rickshaws, bicycles and other moving vehicles.

Street Level/Transit Shelter:

Static or digital advertising displays at street level Includes transit shelters, street furniture, postering and columns

Station Executions/Activations:

Any transit station.

Client Direct:

Any campaign not placed through a media agency.

DEADLINE:
All submissions are due to Bellamy Lacay (OOHSubmissions@adclub.ca) no later than Tuesday October 1 2024.

Submissions may include campaigns that were executed from September 2023 – September 2024.

Itinerary:
• 8:00 am: Registration and Range Open
• 8:30 am: Continental Breakfast Served
• 9:45 am: Call to Carts
• 10:00 am: Shotgun Start
• 3:30 pm: Après Golf Reception
• 6:00 pm: Dinner, Prizing

Two Days Before:

We are at an inflection point in our industry – from new emerging AI models that will fundamentally change the way we work to increased scrutiny in how we use data in digital advertising. However, we also have an opportunity to share the path forward. Join us as we come together with a common vision – to navigate our digital future in a way that is socially responsible, respectful of privacy and ensures the long-term sustainability of our industry.

AGENDA
9:30 AM – NETWORKING & EXHIBIT HALL
10:30 AM – OPENING REMARKS – Amanda Newell, Liz Lem & Nish Shah
10:45 AM – KEYNOTE #1 – Kayla Grey and Vinay Virmani
11:15 AM – PANEL #1 Moderator : Sarah Thompson, Denstu.

Panelist :

Julie Kerr, Executive Director Digital Ad Products and Revenue, CBC

Travis Thompson, APTN

Sam Bevacqua, General Manager La Presse

Courtney Stephen, Senior Director Marketing, Hamilton Tiger-Cats Football Club

12:00 PM – ADCLUB PRESIDENT ADDRESS
12:10:00 PM – STUDENT SCHOLARSHIP AWARD
12:30 PM – LUNCH
1:30 PM – KEYNOTE #2 – Edgar Baum, CEO Avasta
2:00 PM – PANEL #2 – Moderator : Jamie Micheals, Head of Brand Strategy and Creative NEXT

Panelist : Pete Breton, Battery

Jonathan Thomson, Head of Marketing BMW

Christy Mcleod, IPG

MC, Double Verify

David Rusli, Chief Strategy & Data Officer

2:45 PM – NETWORKING & EXHIBIT HALL
3:15 PM – NABS PRESENTATION
3:30 PM – PANEL #3 – Moderator: Shannae Ingleton Smith, President & CEO Kensington Grey Agency Inc

Panelist:

Kevin Keane, Brainsights

Trevor Cresswell, Strategic Partner Manager

Gah Yee Won, Head of Marketing, Intuit

Scott Nelson, SVP Investments, Performance & Analytics, Havas

4:15 PM – CLOSING REMARKS – Liz Lem , Nish Shah & Caitlin Neve
4:30 PM – NETWORKING & EXHIBIT HALL; COCKTAIL PARTY
8:00 PM – EXHIBIT HALL CLOSES

Recapping Ad Club’s 23rd Annual Ski Day at Georgian Peaks – Read about the February event and see pictures here!

Well, another Ski Day came to an end in late February this year with the absolutely stunning new Georgian Peaks private ski club in Collingwood as the perfect backdrop. The 23rd annual ski day was attended by a diverse group of more attendees than any year prior and they were delighted by the a plethora of activities, prizes, and delights from our sponsors Kargo, Hotspex, DoubleVerify, Escarpment Magazine, Locala, GumGum, Mobi Plus Ltd, Primont Homes, and Branded Cities, along with the unforgettable afterparty hosted by Clue Digital, headlined by a local favourite band, What’s What!

The Ad Club Ski Day is a unique and wonderful social event to experience as it offers an unparalleled experience, in a remote setting just 2 hours north of Toronto, where attendees prioritize networking and getting to know eachother on a personal level. The relationships are everlasting and are the foundation of trust amongst senior and new industry professionals that last decades. It’s a special opportunity to deprioritize shop talk and emphasize humanity over all else. The Toronto advertising industry looks very different than it did 23 years ago, but Ski Day provides the perfect lens back to a time where things moved a little slower and where genuine relationships were built.

If you haven’t been before, we highly recommend attending, you won’t regret it. It’s always around the last Friday in February so mark your calendars, the snow conditions are great but that’s unlikely to be your favourite memory!

**SOLD OUT**

Well, it’s that time again when the time has fallen back and we’re full steam into Fall execution and Winter planning.

It’s time we announce the beloved Toronto Advertising Industry’s Annual Ski Day, happening at Georgian Peaks on February 23rd, 2024, where the industry will come together once again to celebrate one another and enjoy the beauty of Collingwood, Ontario, during the peak ski season!

We’re open for sponsorship opportunities and we’d love to have a conversation with you about how to maximize your brand’s exposure in a contextually meaningful way to many of the industry’s current and future leaders.

When: February 23rd, 2024 – 9am-5pm
What: 23rd Anniversary of Toronto Ad Club Ski Day
Who: Agency, Vendors, Everyone
Where: Georgian Peaks, Collingwood Ontario
How: Drive, Carpool, Be Safe

Tickets: $185 (includes lift pass, lunch and 2 drink tickets)
Early Bird tickets: $175 (available till Jan 19, 2024)
Blocks of 10 tickets for: $1,750
Non-Ski tickets are: $110

January 31, 2024 – Drop in any time between 1:00-4:00 pm at the Bentway Skate Trail

Why you should drop in and join us:

Private event not open to the public
Bring clients for a unique relationship building experience
Take your teams out on the ice for a memorable team building social experience
Free skate and helmet rental included
Skating instructors on hand 1:30-3:30 pm for first-time skaters
Visit the KARGO concession stand for free non-alcoholic drinks and enter for giveaways for a chance to win prizes

Drop in from 1-4 for Ice Skating at the Bentway, warm up with some hot chocolate and a snack!
Skate rentals, helmets available upon request as well as a skate instructor on hand for any tips and tricks – free of charge.

*For safety reasons, there will be a limit of skaters allowed on the ice at once, but the ice is available from 1pm-4pm. We will do our best to accommodate everyone, but please take this safety restriction into consideration.Proceeds after event costs go to NABS (National Advertising Benevolent Society) as well as scholarships for students entering the industry.

Custom and prepackaged sponsorship opportunities are available: sotero@adclub.ca & katherine.upton@publicismedia.com

Due to technical issues, the date on the Universe Ticket page states Jan 17th as the Ad Club Sk8 date but the actual event date is WEDNESDAY, JANUARY 31st.

Ad Club Student Day is back, and this year, we’re once again hosting a hybrid event! Featuring online content with two panels and a keynote speaker, plus an in-person networking mixer, this event is a golden opportunity to meet guests and fellow students, nurturing and growing your advertising community. Our first panel will demystify networking. Everyone knows what it is, but not everyone knows how to do it. The second panel features top industry professionals offering valuable advice on how to get hired. Our featured keynote speaker will focus on preparing for the next era of marketing and advertising. It’s a session brimming with insights! The Ad Club annual event is a must-attend for all current students and recent grads! Stay tuned for more details on the program. Register here for the online event (IN-PERON NETWORK HAS REACHED MAX CAPACITY) 32 Atlantic Ave, Toronto, ON M6K 1X8, 5 min from Exhibition GO, Toronto, ON Food, Drinks & Swag to be provided AGENDA VIRTUAL: 12.30 pm – 3 pm 12:30pm – Virtual Start 12:45pm – Keynote Sabaa Quao – Cossette 1:20PM – Panel 1 Alison Rintoul – The Trade Desk Cristina Gardeazabal – Wunderman Thompson Ivan Pehar – Spotify Daryna Pechenchis – AutoTrader Ron Johnson – WisenUpCanada 5 mins transition 2:05PM – Panel 2 Dominic Neukom – Anomaly Jed Schneiderman – CleverHire / Kijiji Jorge Shaadi – WM Global Kathryn Otto – Pinterest Daryna Pechenchis – AutoTrader Sara Burke-Allen – Intuit 5 mins Break 2:50pm- Closing Remarks/Prizes Register here for the virtual portion of the event. IN-PERSON: 5 pm – 7 pm [HAS REACHED MAX CAPACITY] 5PM – Doors Open 5:10pm Networking IRL @ Cossette 7PM – Event Ends

Reserve your tickets for the first Annual AdClub Halloween party; start planning that costume now!

400+ members of the Industry mingling over cocktails, good music and dressing up in costume.

Prizes for best costumes, silent movie screening, and games to be played.

Proceeds after event costs go to NABS (National Advertising Benevolent Society) as well as scholarships for students entering the industry.

Custom and prepackaged sponsorship opportunities are available: sotero@adclub.ca & katherine.upton@publicismedia.com

Thanks to all of our partners and attendees!
Here are some of the highlights:

More Photos Here!

The 2023 Out of Home Showdown – Our competition of Out Of Home campaigns returns!

This year’s event takes place at The Carlu (444 Yonge St, #7, Toronto, ON, M5B 2H4) from 11:00AM to 4:00PM.

OOH Media agencies and vendors will enter their best campaigns to compete for awards across multiple categories…and the coveted SHOWDOWN Grand Prize!

For Sponsorship, Table, or Event inquiries, please email: Leith Mason

Event Schedule:

11:00AM – Registration Opens
11:45AM – Seating
3:00PM – Event Ends
3:00PM – Post Event Cocktails
5:00PM – Doors Close

AdClub OOH Showdown Submission Categories + Details

Campaign Submission information required:

Campaign name
Client
Agency
Media Buyer/Planner (there may be two for this eg: Planning & Buying Agency persons can be cited)
Sales Rep
Dates of Campaign
Assets included
Story/objective of campaign
Results
1 day takeover impressions
Photos/videos – limit videos to 30 secs and photos to 10mb each.
High resolution logo
Client approval to be submitted as an entry
Short summary of campaign – 100 words max

Click Here – 2023 OOH Day Submission Form

Categories for 2023

Large Format Digital Billboard:

Digital static, full-motion video displays of size 10′ x 10′ or larger (outdoor or indoor).

Large Format Static Billboard:

Indoor Place-Based OOH:

Static or digital advertising that is INDOOR, any size. Can include Mall, Restobar, Salons, or other indoor advertising concepts. Includes any sizes or formats.

Street Level/Transit/Transportation:

Static or digital advertising displays at street level and displays on the exteriors or interiors of moving vehicles. Includes transit shelters, street furniture, postering and columns; as well, all advertising within or on transit vehicles, taxis, trucks, cars, dedicated advertising vehicles, pedicabs, rickshaws, bicycles and other alternative vehicles.

Multi-Platform:

Any combination of two or more of the above out-of-home advertising categories within one campaign.

**NEW CATEGORY**

Best Innovation Out of Home:

Advertising concepts that break new ground or think outside the box, including new ad formats/channels and approaches that have never before been seen in an OOH context.

DEADLINE: NOW CLOSED

All submissions are due to Bellamy (OOHSubmissions@adclub.ca) no later than Thursday, August 10th.

Submissions may include campaigns that were executed from September 2022 – August 2023.

Submit your entries by the deadline (Thursday August 10th at 5:00PM) to: OOHSubmissions@adclub.ca

To arrange payment for submission entries, please email: Leith Mason

Tag: main-event-calendar

PRESENTED BY

PRESENTED BY

PRESENTED BY

PRESENTED BY

Ad Club OOH Day 2024 Featuring the Annual "SHOWDOWN"

Thanks to all of our partners and attendees! Here are some of the highlights:

Ad Club OOH Day 2024
Featuring the Annual "SHOWDOWN"

Thanks to all of our partners and attendees!
Here are some of the highlights: