As the only French-speaking region of North America and the second largest province by population understanding how to effectively engage the Quebec audience is paramount to marketers.
Unlock the key to engaging this voluminous audience through an informative discussion about the cultural nuances, the distinct creator community, and the provinces rich local celebrity star system.
A distinguished panel of industry experts will delve into the specifics of the Quebec market and discuss key insights, data, and trends.
Moderator:
Martine St-Victor
Edelman, General Manager Edelman Montreal and Communications Strategist
Panelists:
Danick Archambault
Partner, Jungle Media
Danick Archambault leads the activities of Jungle Media in Quebec, an entity of Plus company, specialized in media planning and buying. Previously, he worked at Astral / Bell Media as General Marketing Director. He also worked for nearly 10 years at Cossette Media, on behalf of numerous advertisers leading planning teams of numerous advertisers, and was responsible for digital media planning and purchasing for all of the agency’s clients.
Passionate about media and innovation, Danick is involved in the Quebec advertising industry. For nearly 3 years, he was president of the Quebec Council of Media Directors (CDMQ). He is a lecturer in the master’s program in applied communication at the University of Sherbrooke, in addition to being a trainer at Campus Infopresse. He also sits on advisory committees, including La Ruche Montérégie and the Foundation of the Montreal Geriatric Institute. In 2017 Danick was named one of the ten Infopresse personalities of the year, having marked Quebec’s digital business, communications, marketing, media and design through his vision, his ideas and his entrepreneurial spirit.
Jerome Leys
Senior Director, Media Solutions, Multiplatform, Toronto Quebecor
Experienced solutions director with a demonstrated history of working in the media industry, Jerome is responsible for the Toronto team of multi-platform national account directors for Quebecor. His team manages transactional media investments from advertisers outside Quebec, primarily in Toronto but including western Canada and the U.S. With a background in broadcast, digital, marketing, and corporate sponsorship with a more recent growth into print, and out of home, he leads a team working with media agencies and advertisers. Covering all aspects of the business partnership from media agreements to project and content development, they also work with other teams in Quebecor to optimise the advertiser experience.
Jerome is also a member of the board of Vividata.
Brad Josling
Director, Sales Causal IQ
Brad Josling heads up partnerships for Causal IQ in Canada as well as the west coast of the US. He has a steep background in activating digital campaigns globally across many sectors. Causal IQ is a leading programmatic solutions provider that leverages unique data and optimization technology to create a causal relationship between consumers and advertisers, both on and offline. Causal IQ takes a unique approach to executing the most effective campaigns in market by marketing to individuals rather than segments across the entire consumer journey. Prior to media, Brad was an entrepreneur and executive in the music industry.
Basil Hatto
VP Data Science, Audience Development & Analytics, Postmedia
Basil has spent the last 16 years in various digital and technology roles in Canada, and the US, managing both product and innovation for some of the leading agencies and brands across North America.
In his current role, Basil acts as the catalyst for elevating Postmedia’s data science and analytics function, delivering solutions to help executives scale and transform Postmedia through Data Intelligence and technology.
Suzanne Perron
B2B Marketing Manager
With over 10 years of experience working in both the English and French publisher eco-system, Suzanne has in-depth knowledge of the nuances that differentiate both markets. She has worked with brands such as Elle Canada, Elle Quebec, Style at Home, Canadian Living, The Montreal Gazette, Coup de Pouce and Clin D’oeil. Previously the owner of a national distribution organization specialized in launching US and international brands to the Canadian market, she has first-hand knowledge of the intricacies needed to launch effective 360 campaigns that reach both the French and English audiences.
Suzanne is passionate about promoting the Quebec culture and highlighting the amazing creator community in the province.