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Mladen Raickovic

Past President (2014)

Mladen leads the Global Partnerships organization for Google Canada. In this role, he is responsible for owning partnership and monetization for Canada’s largest media companies.

Prior to Google, Mladen co-founded Performer Media in 2004, a Canadian direct-response advertising network that was acquired by TorStar and subsequently launched as part of Olive Media in 2006. He held several key roles at Olive Media, but most recently served as as General Manager of Data-driven Media where he was responsible for managing their programmatic and performance marketing divisions, all technology infrastructure, product and commercialization.

In 2013, Mladen became General Manager of AdParlor, a leading global social advertising technology company and one of Facebook’s top 10 global marketing partners.  At AdParlor, Mladen was responsible for managing over 100 people globally (including sales, operations, engineering and finance) and led the overall strategy for the business.

In addition to his professional work experience, Mladen has also been heavily involved within the Canadian industry through various organizations including launching IAB Canada’s Networks and Exchanges committee in 2011 (eventually becoming the Programmatic Trading Committee) and working very closely with The Advertising Club of Toronto over 7 years, including serving as President.

Ad Club Tenure:

2008-2010: Chair, Digital Day
2010-2012: Vice President
2013-2014: President