President’s Message Edition 17

The Advertising Club of Toronto is pleased to announce the appointment of its new leadership team for 2025, effective January 1. 

After serving as Vice President for two years, Caitlin Neve has been named President, succeeding the outgoing leadership, Amanda Newell. They notably were the first all women leadership team in over a decade and successfully rebooted the in-person events post-COVID. Alan Sifuentes has been elected Vice President, transitioning from his previous role as Director of Giving.

 Caitlin Neve has served on the Ad Club for 6+ years in addition to her full-time advertising sales role at Pinterest. Her passion is building our community in the advertising industry through mentorship and supporting graduates as they transition into their careers.

 Alan Sifuentes is a highly accomplished digital media professional with a remarkable track record of over 14 years in advertising, currently serving as Chief Digital Officer at Chameleon Digital Media.

“Our goal is to continue building on the AdClub’s legacy while adapting to the evolving needs of our community. Post-COVID, the advertising industry has transformed significantly, and we’re focused on ensuring the AdClub remains relevant, impactful, and a hub for industry professionals.” – Caitlin Neve, President

“It’s an exciting time to be part of this organization. We’re committed to strengthening awareness of the AdClub’s mission and creating initiatives to ensure our events consistently reflect the diversity of our industry, creating inclusive spaces where everyone feels welcome and inspired to connect and grow.” – Alan Sifuentes, Vice Presiden