Sinch, the Evolution of Chatbots The terms that surround the concept of interactive dialogue with customers are evolving. The history of this kind of customer engagement started with the concept of a “bot,” but has…
Tag: digital-innovation
Advertising spend by national Canadian brands on digital has increased from 44% to 57%, while advertising spend on television has decreased from 40% to 33% in Canada… has the digital pendulum swung too far? For…