With so many tech companies laying off employees, along with other layoffs, it might be time to find a new job. If you’ve been laid off or you expect to be, it’s a good idea…
Tag: tips
When I first set out to write this article, it clearly focused on what we thought was the impending sale of Twitter to Elon Musk and what kind of implications such a shift in ownership…
Organic business growth is revenue growth that comes from your existing client base. It can come in the form of optimization of your current mandate, ongoing maintenance (website, always-on content, etc.) or by proactively offering…
I’m not bashful to admit that my knowledge of marketing doesn’t come from schooling, an entry level job, or even friends in the industry. Instead, it started 6 years ago as an “ah-ha” moment, along…
On November 4, the AdClub of Toronto welcomed over 350+ attendees to the fourth annual Student Day event. Attendees virtually tuned in from across Canada including recent grads, students, industry professionals, and community members looking…
In April 2020, ITWC and IDC Canada launched the CMO Talks podcast, with the goal of bringing the latest MarTech wisdom to our listeners. Since we began, I’ve interviewed more than 20 marketing leaders from…
In the spirit of last month’s Student Day, I wanted to offer some advice to the next generation of students coming into the marketing industry. During my opening address at Student Day, I commented that…