A few weeks ago, I took my two boys and the family dog for a hike in Toronto’s Rouge Valley Park. Of course, the boys wanted to go off the trail and explore the valley…
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Marketers have never faced a noisier advertising landscape than they do today. In fact, it has become incredibly challenging to reach the right audiences with the right messages at the right time — especially at…
The 2021 AdClub Newspaper Day that took place on April 27 and was moderated by John Tory, had 300 registrants and 260 attendees – a resounding success for its first virtual event. Discussion topics included…
Recently I took some time to reflect on the past year and the impact of the pandemic on our industry and lives. Some sectors such as radio and out-of-home have suffered greatly with the majority…
I know we speak for many when we say this past year was challenging on many levels. From the beginning, the Captivate mantra was to embrace change, seek strategic partnerships and innovate to emerge a…
Toronto, ON: March 1, 2021 — As an extension to their existing mental health and wellbeing supports, nabs is now providing free access to Togetherall, a 24/7 online peer-to-peer mental health community. Togetherall is moderated…
The 2021 Student Day hosted by AdClub Toronto went virtual this year. As we’re all now too familiar, COVID-19 has interrupted or completely halted job opportunities and internships for recent graduates. While the 2021 Student…
Advertising spend by national Canadian brands on digital has increased from 44% to 57%, while advertising spend on television has decreased from 40% to 33% in Canada… has the digital pendulum swung too far? For…
In April 2020, ITWC and IDC Canada launched the CMO Talks podcast, with the goal of bringing the latest MarTech wisdom to our listeners. Since we began, I’ve interviewed more than 20 marketing leaders from…
In the spirit of last month’s Student Day, I wanted to offer some advice to the next generation of students coming into the marketing industry. During my opening address at Student Day, I commented that…